This was a campaign for Element Church. The goal was to free up space on Sunday morning (which was the biggest time for guest families to attend). I not only designed the mug and artwork, but I came up with the marketing idea of giving a special mug away if someone attended a Saturday night service 4 times over a period of 12 weeks. Each weekend there was a Guest Services team member who handed out a sticker specific for that weekend. This allowed us to track when people where coming, how frequent, etc..etc..